个人简介：

海南大学管理学院副教授，高聘教授、博士生导师，海南省拔尖人才，海南大学C类高层次人才。2016年6月毕业于清华大学经济与管理学院，获管理学博士学位；同年加入南开大学商学院市场营销系任讲师；2019年加入海南大学管理学院。新加坡国立大学、香港城市大学访问学者。2016年度天津市“131创新型人才”第三层次。

研究领域：

主要研究领域为消费者行为、判断和决策，在Psychological Bulletin, Journal of Consumer Psychology, Journal of Retailing, International Journal of Research in Marketing, European Journal of Marketing, Marketing Letters, Journal of Business Research, Psychology & Marketing等市场营销学和心理学国际知名期刊发表多篇论文，论文多次入选AMA、ACR等营销学顶级会议，获得2013年度 AMA Summer Educators' Conference最佳论文奖、2015年度中国营销科学学术年会优秀论文奖、2015年度中国营销科学学术年会博士生论坛甘碧群优秀论文提名奖、2016年度清华大学优秀博士学位论文。

学术兼职：

美国消费研究协会（ACR）会员、美国营销协会（AMA）会员; European Journal of Marketing (SSCI)、Journal of Consumer Behavior (SSCI)、Psychological Reports (SSCI)、Asian Business & Management (SSCI)、《心理学报》、《营销科学学报》、《系统管理学报》等期刊评审。

发表论文（英文）：

[1].Xu, Xiaobing, Miaolei Jia, and Rong Chen*, “Ego moving or time moving? How time metaphors influence perceived temporal distance,” Journal of Consumer Psychology, (SSCI, JCR Q1, IF = 4.551, ABS4*, Financial Times 50, forthcoming)

[2]. Zhang, Jin*, Shibin Sheng, and Xiaobing Xu*, “How perceived life control shapes sustainable consumption: The role of outcome efficacy,” Psychology & Marketing, (SSCI, JCR Q1, IF = 5.507, ABS3, forthcoming)

[3]. Zeng, Shuaifan, Jin Zhang, Xiaobing Xu, and Yu Gu*, “Uniform pricing effect: The influence of uniform pricing on product value judgment and purchase intention,” International Journal of Consumer Studies, (SSCI, JCR Q2, IF = 7.096, forthcoming)

[4]. Xu, Xiaobing, Rong Chen, Lan Jiang, and Haijiao Shi*, “Emotional or utilitarian? Exploring the malleability in time perceptions,” Current Psychology, (SSCI, JCR Q2, IF = 2.387, forthcoming)

[5]. Tian, Jing, Rong Chen & Xiaobing Xu* (2022), “A good way to boost sales? Effects of proportion of sold-out options on purchase behavior,” International Journal of Research in Marketing (SSCI, JCR Q1, IF = 8.047, ABS 4)

[6]. Zhang, Jin, Xiaobing Xu*, and Hean Tat Keh (2022), “I Implement, They Deliberate: The Matching Effects of Point of View and Mindset on Consumer Attitudes,” Journal of Business Research (SSCI, JCR Q1, IF = 10.969, ABS 3)

[7]. Shi, Haijiao, Rong Chen & Xiaobing Xu* (2021), “How Reward Uncertainty Influences Subsequent Donations: The Role of Mental Accounting,” Journal of Business Research, 132, 383-391 (SSCI, JCR Q1, IF = 10.969, ABS 3)

[8].Jia, Susan(Sixue), and Xiaobing Xu* (2021), “Community-level social capital and agricultural cooperatives: Evidence from Hebei, China,” Agribusiness, 37, 804–817. (SSCI, JCR Q2, IF = 2.841)

[9]. Tong, Zelin, Diyi Liu, Fang Ma & Xiaobing Xu* (2021), “Good News or Bad News? How Message Framing Influences Consumers’ Willingness to Buy Green Products,” Frontiers in Psychology, 11:568586 (SSCI, JCR Q2, IF = 5.435)

[10]. Xu, Xiaobing*, & Rong Chen, (2021) “Time Metaphor and Regulatory Focus,” European Journal of Marketing, 54(8), 1865-1880. (SSCI, JCR Q2, IF = 5.181, ABS 3)

[11]. Landy, Justin F., Miaolei Jia, Isabel Ding, [et al. including Xiaobing Xu] (2020), Crowdsourcing Hypothesis Tests: Making Transparent How Design Choices Shape Research Results,” Psychological Bulletin, 146(5), 451-479 (SSCI, JCR Q1, IF =17.737, ABS 4)

[12]. Xu, Xiaobing*, Rong Chen, & Lan Jiang, (2020) “The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money,” Journal of Retailing, 96(2), 178-188. (SSCI, JCR Q2, IF = 5.245, ABS 4)

[13]. Xu, Xiaobing, Rong Chen, & Jin Zhang* (2019), “Effectiveness of Trade-ins and Price Discounts: A Moderating Role of Substitutability,” Journal of Economic Psychology, 70, 80-89. (SSCI, ABS 2)

[14]. Xu, Xiaobing, Rong Chen, & Wenjing Liu* (2017), “The Effects of Uppercase and Lowercase Wordmarks on Brand Perceptions,” Marketing Letters, 28(3), 449-460. (SSCI, ABS 3)

[15]. Chen, Rong, Xiaobing Xu*, & Hao Shen (2017), “Go Beyond Just Paying: Effects of Payment Method on Level of Construal,” Journal of Consumer Psychology, 27(2), 207-217. (SSCI, ABS 4*, Financial Times 50)

[16]. Xu, Xiaobing* & Rong Chen (2016), “The Role of a Model’s Race in Influencing Chinese Consumers’ Product Perception” Asian Business & Management, 15(3), 201-225. (SSCI, ABS 2)

[17]. Yao, Qing*, Rong Chen, & Xiaobing Xu (2015), “Consistency between Consumer Personality and Brand Personality Influences Brand Attachment,” Social Behavior and Personality, 43(9), 1419-1427. (SSCI)

[18]. Xu, Xiaobing*, & Rong Chen (2015), “Competition, Cooperation, and Pricing: How Mobile Operators Respond to the Challenge of Over-The-Top,” International Journal of Marketing Studies, 7(6), 1-13.

[19]. Zhang, Jin*, Rong Chen & Xiaobing Xu (2015), “How Do Counterfactual Reference Prices Stimulate the Selling Willingness for Secondhand Products,” Journal of Marketing Development and Competitiveness, 9(1), 22-31.

发表论文（中文）：

[1]. 许销冰，张忞硕，曾帅帆*，范卓怡， “产品透明性对品牌感知的影响,” 心理学报 （已接收）

[2]. 许销冰，程兰萍，孙洪杰*, “时间拟人化倾向及其对亲社会行为的影响,” 心理科学进展（已接收）

会议论文：

[1]. Haijiao Shi, Rong Chen, and Xiaobing Xu (2020),"How Process Ambiguity in Rewards Influences Subsequent Donations: the Role of Mental Accounting", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, Pages: 1208-1208.

[2]. Xu Xiaobing, Rong Chen, and Miaolei Jia (2017),'Feel Closer When Event Comes: Time-Moving Metaphor and Temporal Estimation', in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research.

[3]. Xu, Xiaobing, Rong Chen, & Feng He (2017), “I Am Approaching the Event Versus the Event Is Approaching: How Time-Moving Metaphor Influences Regulatory Focus,” AMA Summer Educators’ Conference Proceedings, D 48-D49.

[4]. Xu, Xiaobing, Rong Chen, & Lan Jiang (2015), “How Payment Mode Affects Sellers’ Pricing Behavior: The Roles of Vividness and Cognitive Focus,” AMA Summer Educators’ Conference Proceedings, L 13-L 14.

[5]. Xu, Xiaobing, Rong Chen, & Feng He (2014), “Competing or Aligning? Mobile Operator’s Pricing Adaptation to the Challenges from OTT,” 2014 Global Marketing Conference at Singapore Proceedings, 1892-1893, July 15-18.

[6]. Xu, Xiaobing, Rong Chen, & Jin Zhang (2013), “Effectiveness of Trade-ins and Price Discounts: Substitutability and Loss Aversion,' AMA Summer Educators’ Conference Proceedings, 144-145. (Best Paper Award by Track)

[7]. Zhang, Jin, Rong Chen, & Xiaobing Xu (2013), “Is Seeing Believing: Increasing Owners’ Willingness to Sell by Counterfactual Reference Prices in the Second-Hand Market,” AMA Summer Educators’ Conference Proceedings, 32-33.

主持的项目：

1. 国家自然科学基金委员会，地区基金项目，72162012，时间多情似故人：时间拟人化的成因及对消费行为，2022-01至2025-12，28万元，主持

2. 海南省科技厅，海南省自然科学基金高层次人才项目，721RC517， 消费者选择集中不可得产品比例和购买决策：质量信号和心理抵触的双重影响，2021-09至2024-6，8万元，主持

3.国家自然科学基金委员会，青年基金项目，71702079，时间动态隐喻对消费者信息处理方式及任务启动的影响，2018-01至2020-12，18万元，已结题，主持

联系方式：

xiaobing.xu@hainanu.edu.cn